Vail Resort Association (VRA) is chartered as an alliance between Vail Associates and the business community. It was formed as a marketing cooperative with the purpose to promote the common business interest of the commercial enterprises in the Town of Vail. Areas of focus: media, group convention business, and operation of central reservations, information/fulfillment inquiries, and coordinator of special events.
VRA disbands. Lodging community takes over central reservations, which are expanded to include Avon and Beaver Creek. Group sales is abolished. Valley-wide marking is contracted to outside source. Vail Valley Chamber of Commerce is chartered. The Chamber oversees Vail’s special events, information booths and member relations. Town of Vail passes ordinance creating marketing fund/Marketing Board credited to administer funds.
Vail Valley Chamber of Commerce closes doors. Business members are eligible to rejoin VRA. Group sales department is reinstated. Special events and Vail Information Booths are contracted to VRA.
Vail Resort Association changes name to Vail Valley Tourism & Convention Bureau (VVTCB) to better reflect the purpose of the organization.
VVTCB Board of Directors and Vail Valley Chamber of Commerce Board initiate discussions about a formal merger of the organization.
VVCTB merges with the Vail Valley Chamber of Commerce to become the Vail Valley Chamber & Tourism Bureau (VVCTB).
VVCTB becomes Vail Valley Partnership to better reflect the organization’s partnership with the community, businesses and commitment to enhancing the region’s tourism industry. New bylaws and a new governing body, the Board of Governors, are adopted in addition to the motto: support, unite, lead.
Vail Valley Partnership is the Vail Valley’s regional community development organization, with three distinct, yet connected pillars: Chamber of Commerce, Destination Marketing, and Economic Development.
Absorbed the business operations of the Economic Council of Eagle County into the efforts of the Vail Valley Partnership in order to build upon the economic research and local economic development efforts, and to streamline efficiencies between the local business community and local governments. Vail Valley Partnership is the Vail Valley’s regional community development organization, with three distinct, yet connected pillars: Chamber of Commerce, Destination Marketing, and Economic Development.
Rebranded the Economic Council of Eagle County to Vail Valley Economic Development and began implementation of the Eagle County Economic Development Plan, developed in conjunction with public & private partners. Objectives outlined in this plan include:
Vail Valley Partnership recognized as “Chamber of the Year” by the Association of Chamber of Commerce Executives and “Best Destination Marketing Organization” by Colorado Meetings & Events Magazine. The organization also receives recognition by the Western Association of Chamber of Commerce Executives and Colorado Chamber of Commerce Executives for excellence in programming, member retention, and communications.
Launch new CareerWise Colorado Youth Apprenticeship program, helping to bridge the education and business communities to build a comprehensive talent pipeline program in fields including business operations, finance, information technology, health & wellness, and advanced manufacturing.
Launched One Valley Healthcare Program to provide a meaningful healthcare solution to help combat the increasing cost of health insurance in Eagle County and the mountain region.
Vail Valley Partnership was once again recognized as “Chamber of the Year” by the Association of Chamber of Commerce Executives. The organization also receives recognition by the Western Association of Chamber of Commerce Executives and Colorado Chamber of Commerce Executives for excellence in programming, government affairs, and communications.
Started offering professional development and leadership programs to our business community under the program Vail Valley Works.
Incorporated the Mountain Healthcare Coalition, a new 501c3 healthcare purchasing collaborative, to help bring a new health insurance product to the Eagle County market in 2023.
Adopted a new strategic plan focused on our new core goals:
Led the charge to create a new Eagle Valley Transit Authority which will enhance and advance our transit and transportation system in the Eagle River Valley. The Eagle Valley Transportation Authority (EVTA) was approved in November 2022 by voters in Eagle County, the towns of Avon, Eagle, Minturn, Red Cliff and Vail, and Beaver Creek Metro District.
Launched Vail Valley Works as its own 501(c)3 nonprofit organization which encompasses professional development, leadership courses, work-based learning, nonprofit resources, diversity, equity, & inclusion and mental wellness initiatives. We are committed to listening to, and collaborating with, the business community to provide the most relevant, timely, and innovative programming available.