Mission, Vision & Core Values

Join Today

Vision

To develop and enhance the economic vitality of the Vail Valley.

Mission

Leading collaboration for community success.

 

Core Values

  • Collaboration
  • Engagement
  • Inclusiveness
  • Service
  • Integrity
  • Responsiveness

Our mission is focused around five primary goals: Building communities to which residents, visitors and investors are attracted; Promoting the communities; Striving to ensure future prosperity via a pro-business climate; Representing the unified voice of the employer community; and Reducing transactional friction through well-functioning networks.

With this in mind, our programs are focused on Service to Businesses & Members, Destination Sales & Marketing, and Economic Vitality & Advocacy.