The Merchant Pass benefit is exclusive to VVP and VCBA members! All Vail Valley Partnership members at the Copper level or above are eligible to participate in the Merchant Pass Program. Please explore the program details below and if you have questions, contact Anna Robinson, VVP Program Manager: (970) 477-4027.
Please Note: The Merchant Pass is intended for use ONLY by employees of the business. Contractors, friends and family are not eligible. Vail Resorts will conduct audits throughout the season and misuse of the program will result in removal from the program and termination of all passes.
This course is designed with your front line employees and supervisors in mind. Your team will go beyond the basics of customer service to understand the wants, needs and reactions of your customers and guests. This tactical training for front-line employees will focus on: the needs of the guest, personalization of the guest experience, the impact of the interaction, strategies for service recovery, and unique approaches for destination visitors.