Professional Fundraising Certificate Program

A Vail Valley Works Specialty Course

Course Details

Course Name: Professional Fundraising Certificate Program

Facilitator: Robin Thompson, MS – President TT&K, Inc. (Click here to learn more about Robin)

Format: TBD (Will comply with COVID-19 restrictions)

Date: Eight 2-hour sessions, beginning January 2021

  • Tuesdays, Weekly (10am – 12pm)
    • January 12th, 19th & 26th
    • February 2nd, 9th, 16th & 23rd
    • March 2nd

Certificate/Credit: Professional Fundraising Certificate, 16 CFRE Continuing Education Credits

Cost: $375 (VVP Members)/$450 (Public Price)

Intended For: This program is ideal for people who currently work, or those who want to work in charitable organizations to gain the knowledge that is typically acquired over years of experience, into classroom and experiential learning. This may include staff, directors, program administrators, board members, philanthropists, members of faith-based communities, volunteers, or those interested in employment or volunteering.

Course Description: This training program is customized around the core competencies for nonprofit success. Learn critical information about fundraising, major gift prospecting, solicitation, database segmentation, and winning grants. Understand how business principles guide the operation while building relationships based upon donors’ interests keep a nonprofit strong.  This program incorporates knowledge of fundraising in rural communities like the Vail Valley. This makes it extremely valuable for anyone who lives in, or works with, nonprofits in rural communities.

Participants complete a Development Audit at their nonprofit or another nonprofit and present the audit report and their completed portfolio to the review panel in the final class. Based on the review panel recommendation the certificate is awarded.

Learning Outcomes:

  • Comprehensive overview of all aspects of a nonprofit organization
  • Major Gift prospecting, soliciting and stewarding
  • Budgeting for the Fundraising Process
  • Understanding and creating fundraising vehicles
  • Learning about the fundraising cycle
  • Applying the critical parts of Moves Management
  • The when, where, how and why of events
  • Putting fundraising theories into practice
  • Finding funding
  • Building, motivating and managing the team
  • Build and manage the annual fund program
  • When and how to design a capital campaign
  • Learn about a planned giving program
  • How to secure corporate donations and sponsorships
  • What you need to know about applying for grants
  • How, when and where to ask for a gift

Session Schedule:

  • Session 1:            Understanding the Role of the Nonprofit and Those People It Serves
  • Session 2:           Telling the Story with a Case Statement, Elevator Speech and Donor Bill of Rights
  • Session 3:           Understanding and Creating Fundraising Campaigns, Events, Appeal Letters, etc.
  • Session 4:           Critical Parts of Major Gift Prospecting
  • Session 5:           Major Gift Cultivating, Soliciting and Stewarding
  • Session 6:           The Ask – Solicitation Strategies for Major, Annual and Planned Gifts
  • Session 7:           Planning, Budgeting and Strategies for the Fundraising Process
  • Session 8:           Development Audit Presentation



  • VVP Members: $375
  • Public Price: $450
    • Limited scholarships are available – please complete the form below for more information!

Registration Includes:

  • A comprehensive study guide workbook
  • 8-week session attending in-person or viewing a virtual and recorded workshop presentation
  • Customized forms that are created to streamline processes
  • Exclusive formulas for establishing best-practice benchmarks
  • Completing a quiz and audit to receive a Professional Fundraising Certificate
  • Engaging in-person discussions
  • Submitting assignments
  • Customized education specific to donors in mountain communities
  • A chance to network and build long-lasting relationships with other professionals