The Inside Edge: What Advertising for Local Businesses Looks Like Now

The Inside Edge: What Advertising for Local Businesses Looks Like Now

Event date: This event has already passed.

9:00am - 10:00am

Webinar Format

TV has changed. How audiences watch TV – and how businesses reach these consumers – has evolved. With access to live and on-demand video content, whether watching on the big screen in your home or anywhere on your mobile device, the opportunities to reach your specific audience are now more data and results-driven than ever!

Join Vail Valley Partnership and Effectv to learn more about how to reach your customers locally or across Colorado. TV advertising is affordable, targetable, and available to local businesses of all sizes.


  • Lisa Cheek, Local Sales Manager for the Colorado Mountain Resorts Communities, Effectv
  • Holli Snyder, Local Account Executive for the Colorado Mountain Resorts Communities Effectv
  • Hobie Puzak, Advanced Media Specialist, Central Region, Effectv

RSVP below:

About Lisa Cheek

Lisa Korry Cheek is the Local Sales Manager for Effectv covering the Mountain Resorts and Boulder. She came to Effectv, formerly Comcast Spotlight, in 2010 after managing the Summit and Grand County NRC radio stations for 20 years. She has lived in the mountains for 30 years, with her husband and 2 teenage children, and spends her free time skiing, skinning, mountain biking and SUP’ing.

About Holli Snyder

Holli Snyder has been in the media landscape in the Vail Valley for 26 years. Formerly the General Manager for local radio stations, she recently served as the Advertising Director for The Vail Daily. Holli recognizes the changing media landscape and is excited to bring her expertise and passion to Effectv.



About Hobie Puzak

Hobie has worked in the digital landscape with Programmatic marketing, full funnel solutions, publisher direct companies, and now focuses on delivering audiences on video inventories.