Nonprofit Learning Series – Are You Attracting Donors or Repelling Them?
Event date: This event has already passed.
9:00 - 10:30 am
Virtual Via Zoom - Registration Link Below
Many nonprofit’s websites are visually appealing and professionally designed. The problem is that they are not donor-centric but instead they are geared towards the program participant. Although that works well for those who we are serving, it does not capture the donor’s attention. We are in a scroll-happy world. If your website doesn’t attract and retain potential donors, they will not stay on your website and probably won’t be inclined to get involved through volunteering or giving a gift.
Join this panel discussion as we dive into what a donor-centric website looks like. We will also hear ideas on deciphering our website analytics to determine if we are driving people to our site and retaining them. The panelists will also share other digital ways to raise money in addition to your website.
- Paul Abling, Marketing & Communications Director at Walking Mountains Science Center
Paul Abling is currently the Marketing & Communications Director at Walking Mountains Science Center where he oversees marketing efforts for Walking Mountains and community initiatives including the Climate Action Collaborative and Eagle Valley Outdoor Movement.Paul has nearly 20 years of experience in marketing and communications and has worked for many local nonprofits including the Vail Valley Partnership, Vail Valley Foundation, and Walking Mountains. Throughout his career, he’s launched countless websites and campaigns to support many different missions. Paul believes in the power of data to help make business decisions and has worked extensively to help organizations automate, prospect, and fundraise via. Google Analytics, WordPress, HubSpot, Bloomerang, Zapier and others.
Paul lives in Eagle with his wife and two daughters.
- Dennis McMahon, Founder of HyFyve
An artist and explorer at his core, Dennis moved from New York to Eagle County in 2005 and has lived in the valley ever since. Entrepreneurship is in his DNA so it was fitting that he created HyFyve, a big picture marketing and branding agency, in 2013. He and his team have built countless websites for a variety of industries, from industrial corporations to local nonprofits. No matter the project his approach remains the same: “When you focus on your audience and follow the Golden Rule, growth comes naturally.”
Robin Thompson will serve as moderator for this month’s discussion.
Save the dates for the final 2021 program, topic TBA:
*November 4th – 11:00 am – 12:30 pm
- Monthly learning opportunities for your entire nonprofit organization.
- Special guest panel discussions with local funders, sponsors and nonprofit leaders.
- Free attendance for nonprofit employees and board members.