Nonprofit Learning Series – Crafting and Marketing Your Nonprofit’s Case for Support

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Crafting and Marketing Your Nonprofit’s Case for Support

Now more than ever nonprofits need to tell their story of impact and significance to donors and potential donors. But it is more difficult than ever with limited interactions, reduced programming, lack of events and not being able to meet donors in person.

In this panel discussion, we will learn from the experts on how to establish your case for support by creating your nonprofit’s story through media best practices, branding, video and social media.

Panelists Include:

Ben Dodd – Content Marketing Manager for Vail Valley Partnership and Co-Owner of Capture the Action Video Productions

Ben is currently Vail Valley Partnership’s Content Marketing Manager responsible for member marketing benefits, website and social media management, as well as organizational and program branding. Ben’s motivation is to collaborate with other community leaders, inspire others via storytelling and provide insights/guidance to support Vail Valley business.

Ben graduated from North Carolina State University in 2009 with a Bachelor of Science in Graphic Design. His background and experience spans from nonprofits, public and private sectors, as well as entrepreneurship.

You can find Ben spending time with his family, filming for Capture the Action Video Productions, playing sports and living the outdoor lifestyle.

Clare Hefferren – Contract Executive Director for Sacred Cycle and Founder/CEO of Callosum

Originally hailing from Chicago, Clare Hefferren has lead corporate creative teams in Chicago, San Francisco, and Los Angeles. A Vail local for 13+ years, she is Founder & CEO of Callosum, a purpose-driven branding agency for the outdoor & mountain lifestyle industries, and is contract Executive Director for non-profit Sacred Cycle. Additionally, she is trained in flow state and enjoys integrating it into her professional life and athletic pursuits. Committed to community and climate advocacy, Clare’s life’s purpose is to daringly advocate for access to nature for inspiration and healing.

JK Perry – Executive Director for High Five Access Media

J.K. began working at High Five Access Media in 2007. He moved to the valley in 2005 after attending the University of Iowa, where he studied journalism and photography, while working at The Daily Iowan. He interned at the Cedar Rapids Gazette covering public safety and wrote for the Vail Daily after moving to Colorado. This Chicago native is a hardcore Windy City sports fan, enjoys deep dish pizza, riding Harleys, fly fishing, hunting and reading. He and his wife, Erin, live in Edwards with their two cats, Frank and Adonis.

Robin Thompson will serve as moderator for this month’s discussion.

Register in advance for this meeting.

After registering, you will receive a confirmation email containing information about joining the meeting.

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Save the dates for the tentative 2021 programs, all topics TBA:
*May 4th – 9:00 – 11:00 am
*July 22nd – 11:00 am – 1:00 pm
*September 16th – 9:00 – 11:00 am
*November 4th – 11:00 am – 1:00 pm

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The Nonprofit Learning Series is sponsored by the Vail Valley Partnership Nonprofit Network, Mountain Youth, and US Bank.

• Monthly learning opportunities for your entire nonprofit organization.
• Special guest panel discussions with local funders, sponsors and nonprofit leaders.
• Free attendance for nonprofit employees and board members.