Nonprofit Learning Series – Unraveling the Mystery of Digital Marketing
1:00 - 2:30 pm
Virtual Via Zoom
Topic: Unraveling the Mystery of Digital Marketing
If your nonprofit’s digital marketing could use a makeover to give you a more visible presence on the internet, join us for the Nonprofit Learning Series on April 28 from 1:00—2:30. We will talk to two experts who will help you unravel the mysteries of social media advertising, Google and search engine marketing.
Alix Miller, who specializes in paid social media, will talk to us about ads and the boosting component of Facebook and Instagram. Les Reaves, a Google/Search Engine marketing expert will share with us tips and techniques. Les will also talk about the Google grants program. Since some nonprofits don’t have dedicated social media marketing staff, Robin Thompson will moderate the panel discussion and talk about how she helps nonprofits with organic (free) social media marketing.
Alix Miller is the Online Media Manager at Vail Health and oversees all paid digital media campaigns for the hospital and its service lines and brands including: Colorado Mountain Medical, Howard Head Sports Medicine, Eagle Valley Behavioral Health and Shaw Cancer Center. Previously she managed the marketing and digital strategy related to acquisition, messaging and reporting for the Vail Valley Foundation and its various projects such as: the Birds of Prey World Cup, GoPro Mountain Games, Vail Dance Festival, YouthPower365, Vilar Performing Arts Center and Gerald R. Ford Amphitheater. Outside of her nonprofit experience, Alix also manages digital marketing campaigns for various realtors and businesses in Eagle County. She has a BA in marketing from Kansas State University.
Les Reaves has more than 25 years of digital marketing experience. Today his company, SmartSEM, based in Avon, Colorado, helps hundreds of small businesses increase their revenue though a focus on paid (PPC) search marketing. SmartSEM primarily works with for-profit businesses that need an edge in this ever-changing landscape, however they have a lot of experience helping dozens of non-profits take advantage of the generous Google Grants program.
Join us on Thursday, April 28th from 1:00 – 2:30 pm virtually in a meeting format. Please have your video camera turned on for the interactive discussion.
Robin Thompson will serve as moderator for this month’s discussion.
The Nonprofit Learning Series is sponsored by the Vail Valley Partnership Nonprofit Network, and Mountain Youth.
- Monthly learning opportunities for your entire nonprofit organization.
- Special guest panel discussions with local funders, sponsors and nonprofit leaders.
- Free attendance for nonprofit employees and board members.