Thriving on its ability to produce creative solutions that tackle strong marketing strategies, Edwards, CO-based marketing and advertising firm Hill Aevium has recently received recognition from Summit International and the Hospitality Sales & Marketing Association International organization (HSMAI).
Out of more than 5,000 submissions from 24 Countries, Hill Aevium was named a Bronze winner in the 2014 Summit Creative Awards for its creative work for Bravo! Vail under the complete branding campaign category. Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, emerging and social media.
HSMAI presented the agency with a Bronze Adrian Award for its repositioning campaign completed in 2013 for Bravo! Vail. The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. In its 57th year, the competition has evolved into the world’s most renowned and prestigious advertising, public relations, and digital marketing competition specifically tailored for the hospitality, travel, and tourism industries.
For both awards, the campaign work included renaming Bravo! Vail Valley Music Festival to Bravo! Vail, establishing a new logo and redesigning all print collateral, advertising and the Bravo! Vail website.
“The new brand has definitely caught the attention of the public with renewed enthusiasm and is a much better visual representation of the organization. My congratulations and applause go to Hill Aevium for their work on Bravo! Vail, James Palermo, Executive Director.
By definition, every brand is unique and should be given a face and voice that’s unlike any other. We were able to accomplish this for the Bravo! Vail organization, stated Pati Martinez, Creative Director at Hill Aevium. We look forward to the continued evolution of the creative throughout 2014 and beyond.