Vail Valley Partnership (VVP) announces that Tina Schwab has joined the team as a Group Sales Manager. Tina will focus specifically on bringing Colorado and international group and meeting business to the Vail Valley. Schwab comes to the Partnership with over 20 years of sales and marketing experience with previous employment including; Universal Access, Level 3 Communications and Global Capacity. Schwab joins a team of four other group sales managers including; Kim Brussow, John Carter, Heather Kerstiens and Sandra Perrig-Holst.
At the Partnership, Tina will focus her efforts on bringing group and meeting programs of all sizes to the Vail Valley. Tina’s position will entail prospecting, locating and securing group & meeting business through regular attendance at regional, state & national tradeshows, conferences and meeting planner events. The Colorado market makes up over 50% of the Partnership’s group business. With an extensive background in communication, sales, marketing & promotion, Tina will be a great resource to returning and prospective new clients.
“It is such a privilege to live and work in the Vail Valley. I feel so fortunate to have the opportunity to showcase our amazing lodging partners, community and friends to the Colorado group and international markets. I look forward to being an advocate for the Vail Valley at future industry events, conventions and trade shows,” said Tina Schwab.
Recruiting groups, meetings and weddings to the Vail Valley is something the Partnership places a large and year-round emphasis on. Last year, VVP destination sales and marketing efforts resulted in $69,000,000 of direct spending in the Eagle River Valley.
“We are pleased to have Tina join the Partnership’s sales team to build on our momentum in groups & meetings from Colorado, as well as work with our international guests,” said Chris Romer, president and CEO of Vail Valley Partnership.
For more information on group sales efforts at the Partnership, please visit http://www.vailvalleypartnership.com/index.asp or call 970-476-1000.