With 31 buses in its fleet, ECO Transit has announced that it will make the highly visible real estate on the outside and inside of its buses available to advertisers. The outside of the buses is seen by thousands of locals and tourists daily and will be a very desirable opportunity during key tourism seasons, during big events and during the shoulder seasons. A significant portion of the proceeds of the advertising dollars goes directly back to ECO Transit as an additional revenue source to support the transit program.
“It is an opportunity to continue to provide a high level of service to our riders,” says Kelley Collier, ECO Transit Director of Transportation. “The cost to run our buses continues to escalate and advertising is a great way to fill the gap,” says Collier.
Advertisers can purchase sections of the outside of a bus or the whole thing (called a full wrap) which is visible by locals and tourists. These wraps, which are common in many other communities have great visibility and can offer clients the opportunity to be really creative. Also available are the inside panels seen by 750,000 riders per year.
Street Media Group which received the ECO Transit advertising account is headquartered in Fort Collins and is responsible for several other highly successful bus advertising programs in Colorado Springs, Fort Collins and Pueblo. Local marketing company, Anderson Marketing Communications will handle the sales for Eagle County. Jill Anderson of Anderson Marketing Communications is a seasoned marketing and public relations professional who works with many clients in the valley to maximize their marketing dollars.
Prices for the advertising panels on buses range from $30 for an inside panel and start at $100 for exterior panels for a four week period for each bus. There is also a cost for printing and installation. Special pricing is available for non-profit organizations. For more information or to receive a media kit, contact Jill Anderson or call 970-855-0199.