2,700+ riders and spectators will spend the night at the WECMRD Field House in Edwards
June 4, 2018 Edwards, Colo.– The Denver Post Ride The Rockies (RTR) Bicycle Tour presented by Flexential, (formerly Peak10 + ViaWest) will be spending the night at the WECMRD Field House in Edwards on Sunday, June 10th. The WECMRD Field House will serve as the first stop in the 418 mile tour that will visit Breckenridge, Steamboat Springs, Grand Lake and Winter Park.
Riders will begin to roll into town around 2pm right when the festivities kick off. New this year, the expo area will have live music from two local bands—Backroad Roots Band and Primal J & The Neanderthalz—along with food trucks, beer and vendor expos. The entire Eagle River Valley community is invited to come enjoy the breathtaking views of Freedom Park and join in the fun from 2:00 p.m.–9:00 p.m. with live music starting at 6:00 p.m.
“When the Vail Valley Partnership and Ride the Rockies approached WECMRD as a potential host for the tour, we jumped at the chance to showcase our world-class Field House in Edwards and bring in a substantial amount of economic impact dollars to the community. Because of the size of our facility and expertise of our staff we are one of the few organizations that can handle an event of this size,” said Janet Bartnik, Executive Director, WECMRD.
Cyclists will ‘Ride The Loop’ by beginning their epic ride in Breckenridge and returning to the historic mining town to cross the finish line to celebrate after completing 25,935 feet of total elevation gain. Each town in the 2018 tour offers spectacular hospitality and the quintessential charm of Colorado’s mountain culture.
2,100 bike riders will be accompanied by at least 600 of their families and friends in Edwards, CO. The overall economic impact for local businesses is estimated to be $200,000 – $250,000 in a 24-hour period. The Inn at Riverwalk is completely booked while other lodges in Avon and Beaver Creek will accommodate other participants. Hoping to attract new customers, several of those businesses are receiving free advertising in the RTR mobile app by providing discounts for Ride the Rockies participants.
It has taken a full community effort to organize and plan for the popular Colorado bike tour. The local police, paramedics, and Battle Mountain High School’s Booster Club have all been involved in the preparation. Shops and restaurants in Riverwalk and the surrounding area are going to see a significant wave of people visiting their business on June 10th.
“Hosting large events is nothing new to our valley. What has made this experience special is seeing how Edwards community organizations and businesses have partnered together. It’s been a concerted effort with everyone to ensure the best hospitality possible for our national and international visitors. Several supporters have even donated to a community basket for a silent auction to help attract returning visitors and to raise money that support local nonprofits, including this year’s recipients SOS Outreach and The Cycle Effect. It’s going to be a lot of fun,” said Ben Dodd, Marketing Manager, Vail Valley Partnership.
As June 10thrapidly approaches, locals are asked to welcome the 2,700+ RTR participants. The bike riders will be coming down Highway 24 from Leadville and into Minturn. As the riders enter onto Highway 6, they will continue west towards Edwards and turning right onto Miller Ranch Rd – just before Riverwalk – where they will be welcomed for their first night of rest at the WECMRD Field House and Battle Mountain High School. The next morning from 6am – 9am, bikers will re-enter Highway 6 from Miller Ranch Rd and pass through Riverwalk to Wolcott and make their way towards Steamboat Springs for their next night of rest.
(View parking lot detail and map overview of host site: Edwards HQ Parking Lot Detail)
Road safety is a priority for a bike tour of this size. Riders are expected to stay within their bike lanes and drivers need to share the road. You can report a bike rider’s number to Ride the Rockies staff if someone needs to be reminded to stay in their bike lane. State Troopers and local law enforcement will be monitoring the tour in places with tight lanes and major intersections. To contact RTR staff, or to find out more information on the event, visit RideTheRockies.com.
About Western Eagle County Metropolitan Recreation District
Established in 1980, WECMRD has continually strived to provide the communities of western Eagle County with a wide variety of quality, affordable recreational activities and facilities for youth and adults. The district’s boundaries encompass and estimated area of 840 square miles in Eagle County, Colorado including the communities of Eagle, Edwards, Gypsum, Bond, McCoy, Cordillera, Lake Creek and Wolcott.
Western Eagle County Metropolitan Recreation District: Scott Robinson | 970-682-6845 | firstname.lastname@example.org
Vail Valley Partnership: Ben Dodd | 970.477.4029 | email@example.com