The town of Eagle received a $25,000 grant match from The Colorado Tourism Office to increase and reach new audiences, marketing the town’s outdoor recreation opportunities in new and innovative ways.
The funds will center on paid media and the leading technology available in marketing in hopes of building a custom audience. Specifically, geofencing – targeting mountain biking trailheads, whitewater parks, and other recreational areas in key national markets to ensure that we are getting our message to likeminded recreation users. Building this custom audience allows Eagle to be efficient with marketing dollars, sending targeted messages to a qualified audience. In this case it will highlight Eagle’s outdoor recreation options and get recreationalists to plan a trip or stop as they are traveling in the region.
“Eagle has successfully planned and implemented initiatives that drive the town’s outdoor recreation economy, particularly with the in-town trail system and the new Eagle River Park. Our focus with the CTO grant match is to keep on increasing our draw as a prime destination for mountain bikers, paddlers, hikers, fisherman and all other outdoor recreation user groups,” states Town of Eagle Marketing and Events Manager, Jeremy Gross.
About the CTO Marketing Matching Grant:
The Colorado Tourism Office’s Marketing Matching Grant Program provides funding to not-for-profit organizations in the State of Colorado for the purpose of promoting the state or a region as a tourism destination. Travel regions throughout the state are eligible for these grant dollars, as well as statewide associations, organizations and other nonprofit entities that engage in promoting travel throughout the entire state. These grants are competitive and are awarded annually.
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About Eagle, Colorado
The Town of Eagle is located in the Eagle River Valley just minutes from Interstate 70 and world-class resorts. Surrounded by over 1,020 acres of town owned open space, BLM land and public parks, Eagle embodies mountain town living from cafes with character to significant recreational opportunities. Eagle’s population is approximately 6,731 and quickly becoming a desired location for families and small businesses. Home to the Colorado High School Cycling League State Championships and the popular summer kick-off event, Eagle Outside Festival, Eagle also offers a variety of affordable lodging and the Eagle Ranch Golf Course designed by Arnold Palmer.in the Eagle River or at Sylvan Lake or take in one of our many festivals and events.