Vail Valley Partnership (VVP) today announced that Margaret Coyle has joined the VVP team as a National Sales Director. Margaret comes to the Partnership with a wealth of knowledge in group and meeting business as the former Director of Sales at Vail Cascade Resort & Spa. Margaret joins Kim Brussow, John Carter, Sandra Perrig-Holst and Tina Schwab on the Group Sales team at the Partnership.
At the Partnership, Margaret will dedicate her efforts to bringing medical conferences, medical groups, as well as other group and meeting business to Vail. With a health-conscious community and naturally invigorating environment, the Vail Valley is increasingly becoming a sought-after destination for medical-related meetings. Additionally, Margaret will focus on a new geographic territory to the Partnership’s Group Sales team, the northeast.
“I’m excited to enhance and grow business from the medical/healthcare market and northeast territory for the Town of Vail. Vail offers a plethora of medical facilities and resources that make our town unique from other mountain resort communities,” said Margaret Coyle, national sales director at Vail Valley Partnership.
Recruiting groups, meetings and weddings to the Vail Valley is something the Partnership places a large and year-round emphasis on. The Partnership’s destination marketing efforts, including group sales, event recruiting and leisure sales, will result in a total economic impact of over $69 million in 2013, contributing over $4.1 million in state and local tax revenues. The focus on tourism efforts as a part of VVP’s economic development strategy is essential. Visitor spending in Eagle County equals $869.1 million annually, contributing $54 million in state and local tax revenues. Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other small businesses, and in addition directly supports jobs for more than 6,800 people in the Vail Valley region.
“The Partnership is thrilled to have Margaret Coyle join our sales team to focus on increasing groups & meetings to Vail. Her focus on health & wellness and medical groups is a great alignment with the Vail brand, as well as both the 2014 Eagle County Economic Development Plan and the state of Colorado’s strategic plan. We’re equally excited about increasing our presence in the northeast market. Her experience in the group and meeting market is a welcome addition to our team and we’re excited about the future of our group sales effort to continue to make a positive impact on our local economy,” said Chris Romer, president/CEO at Vail Valley Partnership.
For more information on group sales efforts at the Partnership, please visit http://www.vailvalleypartnership.com/index.asp or call 970-476-1000.
About Vail Valley Partnership:
Vail Valley Partnership is a 501(c) (6) nonprofit organization that serves as the destination marketing organization for Eagle County, Colorado and the Vail Valley. The Vail Valley Partnership (VVP) is a regional leader in sustaining and enhancing the Vail Valley as a tourism destination. Through group and leisure sales efforts, the VVP takes on a leadership role to bring groups, meetings, events and visitors to the Vail Valley for both the economic benefit of the member businesses we serve and the overall economic vitality of the community. In 2013, the Partnership’s destination sales and marketing efforts resulted in $69,000,000 of direct spending in the Eagle River Valley, contributing over $4.1 million in state and local tax revenues. For more information on the Vail Valley Partnership, please visit http://www.vailvalleypartnership.com/.