Intro To Digital Marketing

A Vail Valley Works Affiliate Course

Presented by Skill Builder Pro

Course Overview

Learning Module: Intro To Digital Marketing

Presented By: Skill Builder Pro

Format: Online, Self-Paced

Hours: Approximately 3 hours per course (15 hours total)

Intended For:

  • Businesses looking to expand into digital marketing
  • Employees expanding into a marketing role or taking on marketing functions
  • Small business owners
  • Anyone looking to change career paths.

The Intro to Digital Marketing module includes 5 courses:

  1. Basic Internet Marketing
  2. Introduction to Email Marketing
  3. Marketing with Social Media
  4. Creating a Google AdWords Campaign
  5. Online Tools for Small Business

Course Details

  1. Basic Internet Marketing: If your customers are on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing. In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
    • Learning Outcomes:
      • Determine how your Internet marketing strategy fits with your overall marketing plan.
      • Apply techniques to influence and engage your target market.
      • Weigh the value of using a distribution service for e-mail marketing campaigns.
      • Get started with search engine optimization.
      • Use online advertising to boost your marketing results.
      • Adjust your Internet marketing plan based on metrics and reporting.
  2. Introduction to Email Marketing: Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it. In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
    • Learning outcomes:
      • Apply the concepts of e-mail marketing to grow the influence and reach of a business.
      • Analyze the different applications of e-mail marketing.
      • Select a campaign strategy that will help you increase your reach.
      • Apply a defined strategy to get the best out of every e-mail campaign.
      • Track and analyze the results of an e-mail campaign.
  3. Marketing with Social Media: Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan. In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
    • Learning outcomes:
      • Describe the value of social media to your marketing plan.
      • Create and launch a social media marketing plan.
      • Select the right resources for a social media marketing team.
      • Define how to use social media to build an internal community.
      • Use metrics to measure the impact of a social media plan.
      • Manage difficult social media situations.
      • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
      • Decide whether a blog adds value to a social media plan.
      • Speak about specialty sites and social medial management tools.
      • Stay on top of social media trends and adjust your plan as the online world evolves.
  4. Creating a Google AdWords Campaign: Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
    • Learning outcomes:
      • Define Google AdWords and pay per click.
      • Set up keywords lists and groups.
      • Find tracking and statistical information.
      • Describe conversions from clickthroughs.
      • Decide whether you will write your own ads or enlist help.
  5. Online Tools for Small Business: The internet provides an information highway for communication and research and is now also a virtual toolbox for the small business owner, with free options for such essential services as marketing, promotion, project management, data acquisition, document review, graphic design, and sales transactions. This one-day course will give an overview of some popular options and provide basic instruction in their functions and use. This will enable you to select options appropriate for your business and get you or your team started in using them for your business.
    • Learning outcomes:
      • Know about popular free online tools for small business owners
      • Understand basic functions of:
        • Google Docs
        • Canva
        • Trello
        • Survey Monkey
        • MailChimp
      • Select tools that meet or match your business needs
      • Use these tools in your business

Registration

Pricing:

  • VVP Members: $79/person
  • Public Price: $99/person

Registration Includes: Access to all 5 courses within the module for 6 months.

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