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Vail Valley News & Views, Weekly Enewsletter | March 2, 2012

The Vail Valley Partnership Publishes 2011 Annual Report

Having faced uncertainty in preceding years, we, as united community, head into the new year with a sense of optimism that the worst is behind us and focused on our various successes from 2011– including a record number of visitors to Vail Mountain and increased (even record setting!) sales tax collections in several of our communities.

Looking forward, the Vail Valley Partnership (VVP) will continue to build upon our accomplishments in the area of destination sales to help increase the number of both leisure guests as well as group & meeting programs hosted in our community. We promise to continue to offer the best and most cost-effective ways to promote member businesses to destination guests through publications, websites and various marketing benefits.

To our members throughout the valley, we sincerely thank you for your continued support of the Partnership. If you are not yet a member of the Partnership, we invite you to join and help us to not only grow tourism in the Vail Valley, but to grow your own business by tapping into the variety of benefits available to chamber members.

Chris Romer, Executive Director

Our Mission

The Vail Valley Partnership (VVP) is a regional leader in sustaining & enhancing the Vail Valley as a tourism destination and as a place to do business by contributing to the identity and economic well-being of the Eagle River Valley. The VVP takes a leadership role to bring groups, meetings, events and leisure visitors to the Vail Valley for the economic benefit of the community and our member businesses.

Destination Marketing & Tourism Impacts

Did You Know?
The Partnership’s destination sales & marketing efforts resulted in direct spending in the Eagle River Valley of over $39,000,000 in 2011!

Group Sales
The Vail Valley Partnership Group Sales Team helps coordinate meetings, conferences, retreats and weddings in the Vail/Beaver Creek area.

• Lodging: $2,500,000 in lodging revenue, total guest spending over $10,000,000
o 14,000 room nights generated
o $2,700,000 in future revenue on the books
o 100 leads sent to lodging community
o Hosted over 30 meeting planners

• Sports & Events Programs Booked: (Over 25,000 total participants)
o SnowBall Music Festival
o Tough Mudder
o Ride the Rockies
o Diva Half-Marathon
o Vail Soul Music Festival

Destination Marketing
The VVP markets the Vail Valley through various efforts.

• Website traffic (, Over 340,000 visitors combined

• Social Media: Facebook - over 2000 likes & 1900 monthly users; Twitter - over 4000 followers and 9000 tweets; Blogsite - over 25,000 visitors

• Publications: Visit Vail Valley, the Official Visitor’s Guide, Vail Valley Wedding Guide, Vail Valley Green Guide & the Vail Valley Volunteer Guide

• Visit Vail Valley Mobile app - new app launched for mobile and iPad and iPhone to better serve guests

Leisure Sales
The VVP leisure sales efforts include destination websites and publications.

• Lodging: Over $1.5 million in lodging revenue, total guest spending over $4 million through &

Signature Programs

The Partnership has programs to help you meet your business objectives, whether you’re looking to enhance your leadership role or within your organization, or if you are a local business looking to enhance your customer service or sustainable business practices.

Lodging Quality Assurance Program
To ensure guest expectations are met, the Vail Valley participates in the Lodging Quality Assurance program, providing a standardized rating of Platinum, Gold, Silver and Bronze for rental units.

Vendor Certification Program
The objective of the program is to allow ease of purchasing for homeowners when upgrading their rental properties and to ensure products meet rating standards.

Platinum Service Program
PSP will help businesses establish customer service expectations, set goals and reward outstanding service by providing mystery shopper evaluations to participating businesses.

Non-profit Network
The Vail Valley Partnership’s Non-Profit Network (NPN) strives to strengthen the connection between business and non-profit partners through comprehensive education, networking and community awareness.

Click here for additional cost savings programs.

Chamber Benefits

Networking & Events
Vail Valley Partnership events intended to drive visibility for your company (over 35 events per year!). Whether it be in the form of networking or sponsorship, our events have been carefully designed to allow our members maximum access to the Vail Valley Business Community.

• Annual Success Awards
• Vail Valley Business Forum
• Business After-Hours Mixers & Scramblers
• Blue Jeans & Lobster
• Customer Service Seminar

Click here for additional networking and event information.

Cost Savings Programs From our Affinity Partners
• AFLAC Supplemental health insurance
• ADP Payroll Processing and ADP TotalSource
• Edwards Station Car Wash
• Human Resources Plus
• Merchant Ski Pass
• Office Depot Chamber Program
• Pinnacol Assurance
• Rocky Mountain FTS

Click here for additional cost savings programs.

Media & Marketing Benefits
• Online Benefits & Social Media Promotions
• Electronic Communications
• Publications
• Discounted media

Click here for additional media benefits.
Click here for additional marketing benefits.

New in 2011

• Vail Valley Volunteer Connection
• Non-Profit Guide
• Vail Valley Sports & Events Coalition
• Vail Valley Merchant Alliance
• Beer Pairing Dinners to benefit Volunteer Connection
• Enhanced Websites
• Additional Member Benefits
• Additional Networking & Educational Events
• member benefit
• Destination Guest Lead-Share program

Contact Us!

The Vail Valley Partnership Staff

Jill Lammers — Executive Assistant
Chris Romer — Executive Director

Group Sales
Kim Brussow — Sales Manager
Danielle McNair — Sales Manager
Jessica Stevens — Sales Manager

Guest Services
Jeremy Rietmann — Program Manager

Lodging Quality Assurance
Heather Davis — Lodging Quality Assurance Inspector
Kathy Lichtenheld — Lodging Quality Assurance Manager

Kathryn Bevin — Communications & Social Media Coordinator
Kristina Johnson — Marketing Manager

Jennifer Weintraub — Events & Membership Manager

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© 2012 Vail Valley Partnership
Vail Valley Partnership, 101 Fawcett Rd., Ste. 240, Avon, CO 81620