Vail Resort Association (VRA) is chartered as an alliance between Vail Associates and the business community. It was formed as a marketing cooperative with the purpose to promote the common business interest of the commercial enterprises in the Town of Vail. Areas of focus: media, group convention business, and operation of central reservations, information/fulfillment inquiries, and coordinator of special events.
VRA disbands. Lodging community takes over central reservations, which are expanded to include Avon and Beaver Creek. Group sales is abolished. Valley-wide marking is contracted to outside source. Vail Valley Chamber of Commerce is chartered. The Chamber oversees Vail's special events, information booths and member relations. Town of Vail passes ordinance creating marketing fund/Marketing Board credited to administer funds.
Vail Valley Chamber of Commerce closes doors. Business members are eligible to rejoin VRA. Group sales department is reinstated. Special events and Vail Information Booths are contracted to VRA.
Vail Resort Association changes name to Vail Valley Tourism & Convention Bureau (VVTCB) to better reflect the purpose of the organization.
VVTCB Board of Directors and Vail Valley Chamber of Commerce Board initiate discussions about a formal merger of the organization.
VVCTB mergers with the Vail Valley Chamber of Commerce to become the Vail Valley Chamber & Tourism Bureau (VVCTB).
VVCTB becomes the Vail Valley Partnership to better reflect the organization's partnership with the community, businesses and commitment to enhancing the region's tourism industry. New bylaws and a new governing body, the Board of Governors, are adopted in addition to the motto: support, unite, lead.